GREEN SUPPLY CHAIN MANAGEMENT DEVELOPMENT FOR IMPROVING THE ENVIRONMENTAL CONCERNS OF BUSINESS

The green supply chain management (GSCM) is for protection of environmental, and industries can employ it to decrease side effects of environment and enhance proper application of energy and resources by considering the future. The purpose of this article is to use a quantitative-qualitative method to identify and develop a pattern of green supply chains in Indonesian industries and to examine the level of effectiveness and efficiency. The present study was conducted by examining the information of 21 companies engaged in Indonesian industries that have implemented GSCM in the last 5 years, during the years 2023-2024. For this purpose, green supply chain criteria showed that green process design, green innovation, green customers, environmental management approaches, and human resource management have the greatest impact on improving environmental performance, managing and optimizing energy consumption and cost of industries. The results showed that the use of GSCM decrease waste, resources, hence decreases energy consumption and environmental pollution. The employing of GSCM in industry, improve efficiency and performance. This article, which is the result of a descriptive-quantitative study, discusses and examines the current status of the GSCM, the characteristics and components of the green supply chain, and the benefits of establishing a green supply chain, so that managers can achieve competitive management by using GSCM.