2023-06-29. Angklung River Camp is one of the providers of glamping (glamorous camping) services located in Akah Village, Klungkung Regency.
The owners of Angklung River Camp realized that marketing their services effectively in the digital world was an important step to reach a wider audience and increase sales.
In an effort to achieve this, the owner decided to work with the Warmadewa University PKM Team led by Made Sani Damayanthi Muliawan, SS, M.Hum to help increase the use of Instagram accounts as a promotional medium. Sani understands how important persuasive and interesting words are in attracting potential customers.
By providing mentoring, Angklung River Camp managers can communicate the uniqueness and quality of their products in an engaging way, and build closer relationships with their customers through their Instagram account.
The PKM team helps to develop captions and descriptions of glamping that pique the interest of travelers and also helps to design engaging visual content, such as stunning photos of the environment and highlighting facilities.
Through this copywriting assistance, Angklung River Camp management has seen incredible results in their glamping promotions. Angklung River Camp management is able to convey the uniqueness, comfort, and appeal of their accommodation in a more effective and engaging way. With strong captions and intriguing descriptions, they can grab the attention of potential guests and inspire them to visit Angklung River Camp.
In addition, Angklung River Camp management also received advice and strategies from the PKM Team on how to increase follower interaction and engagement on their Instagram account. By utilizing content, special offers, or other valuable content, they can build stronger relationships with potential guests and increase booking rates.
The Angklung River Camp management appreciates the assistance provided by the Warmadewa University PKM Team.
They realized that copywriting assistance has helped them to optimize the potential of social media to promote their accommodation. With the increasing number of guests coming, the Angklung River Camp management can continue to grow and empower their local community through job creation and increasing tourism revenue.
