The Warmadewa University Community Partnership Program conducted training for Tilapia Fish Farmers in Sading Village, Badung Regency. The Chief Executive, I Gede Surya Pratama, SE., MM, and members Putu Budi Anggiriawan, SE., M.Sc., CPA. and Ir. Ni Made Yudiastari, M.Sc on Sunday, June 13, 2021, explained that the assistance was aimed at increasing sales and marketing strategies, maintaining financial stability with simple financial records and good fish farming methods.
The implementation of the right marketing strategy will affect the sustainability of the business. The marketing mix strategy has factors or elements commonly known as the 7P elements. The 7P elements themselves are useful for developing a business and also winning market competition. The 7P elements consist of product, price, promotion, place, participant, process, and physical evidence. And you can also use the digital marketing method, where the marketing carried out focuses on the digital world to make it easier to market its products such as olx, or instagram and can also be delivered using grab or gojek. In addition, simple financial recording training is also carried out to maintain financial stability and cash flow in this tilapia fish farming.
Finally, the method used in managing the right tilapia fish farming because it has a position in the middle of the city. Tilapia Fish Farmers are the targeted partners in this community service program. Mr. I Made Redina is the owner of a tilapia fish farm in Sading Village, the workers of this tilapia fish farm consist of 5 people, each of whom has their own duties. The target partners, which were initially the surrounding community, have now expanded to a wider market with digital marketing. The decline in mobility and tourism in Bali has had an impact on the decline in fish sales ordered by the community. So inevitably we have to change to digital marketing. The chief executive and speaker I Gede Surya Pratama, SE., MM said, The existence of a community partnership program for tilapia fish farmers is a digital marketing model training to facilitate the marketing of fish to buyers who only have to wait at home. The use of this method can also be supported by online delivery services that are currently available in Indonesia, such as Go-send and Grab delivery, so that the market share can be expanded again.
